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Singapore Comic Con (SGCC) FAN-TASTIC Journey Fan Gathering 2019

Last night, comic fans and media friends were invited for a private event "SGCC FAN-TASTIC Journey Fan Gathering" at the NINETEEN80 bar along Tanjong Pagar Road. The atmosphere reeked of retro olden days with rows of arcade game machines such as Space Invaders, Streetfighter, etc. I loved the giant poster board of colourful comic illustration just on top of the main sofa area.

I was taken by surprised when the instance I signed my attendance, a large bag of comic-memorabilia filled goodies was handed to me. And every of the 25 fans and media friends received one as well. The dinner buffet was sumptuous but I had eaten a little earlier in KidZania for our Milkcananime booth

Along with some "Q & A" and charade games, generous prizes giveaway (including a Thor statue. Gaming Computer and a free ticket to New York Comic Con), organisers from Reed Exhibitions made three important announcements.

First, the popular Singapore Toy Game and Comic Convention (STGCC) will be re-branded as Singapore Comic Convention (SGCC). The predecessor name is a tad mouthful to pronounce and the new name is shorter. But that does not mean the content of the exhibition will change; toys and games will still be a part of the annual event. Also the new name is consistent with some of its larger siblings such as the New York Comic Con in the US. (The acronym is SGCC and not SCC where SG is better known for a popular representation of Singapore)

Next, the venue for the Singapore Comic Convention, traditionally held in Marina Bay Sands Expo & Convention Centre will be relocated from the basement to the 1st floor. This will no doubt increase the visibility and efficiency of logistical needs of all the exhibitors and vendors. We can expect a spillover effect from tourists when they see myriad of Cosplayers from the Action-Heros to kawaii Lolis parading the floor.

Finally, the dates for the SCC will be moved forward to 7 & 8 December 2019. If you remember, the annual comic fest is always held in September. I feel the shift to a later date has its pros and cons. If you remember in 2017, Chara Expo and STGCC held its events exactly on the same weekend. To most fans, it means you either choose A or B. The new decision is a clever move, albeit overdue. Also, SCC can tap on the synergy with the two industry events "Screen Singapore" and "Asia TV Forum" which are held around the same period. 

However; given that Singaporeans love to fly their family for overseas holiday during December, we will have to wait and see if indeed the newly re-branded Singapore Comic Con is a right strategic move by Reed.

Written by Max Wong

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